San Francisco, CA, June, 2014 — The cutting-edge MeringCarson advertising agency, with offices in Sacramento, regularly makes the trip to San Francisco’s Studio Trilogy for audio post-production. “We don’t mind the trip at all,” says creative director Scott Conway. “Trilogy has such a creative atmosphere, quality gear, and some of the best post engineers in the country.”
“California Rocks” was a recent campaign posted by Trilogy’s popular post engineer Chris Konovaliv, with agency producer Christina Staal and creative director Scott Conway on hand for the recording of talent from all over the country via ISDN.
“Everything revolves around the ‘California Rocks’ concept,” explained Conway. “We start out with the unspoken rules of California: always bring a sweater to the Bay Area, bug spray for hiking in the Sierras, and finishing with earthquakes and the peace of mind that comes from insurance with the California Earthquake Authority.”
“We’re recording seven voiceovers today,” added producer Christina Staal, “The first two are at Studio Center in Virginia, the rest are all calling in from their home studio’s ISDN, and then Chris will edit and work his magic with the music.”
With offices in Northern and Southern California, MeringCarson serves a roster of clients that include Walt Disney Parks & Resorts, Visit California, Pebble Beach Resorts, Sacramento Kings (NBA), San Diego Tourism Authority, CA Speedway (NASCAR). The finished “California Rocks” TV spot can be seen on Youtube here: https://www.youtube.com/watch?v=qX-0xl22k2A
Trilogy’s Chris Konovaliv considers post production his speciality, but brings more than 12 years of experience covering all facets of the audio production process. Konovaliv has mixed short and long format television for Current TV as well as spots for advertising clients around the Bay Area, including Evolution Bureau, Venables Bell & Partners, Hal Riney, Ogilvy PR, MeringCarson, Runyon, Saltzman, and Einhorn, BBDO West, Engine Company #1, Hubstrategy and Pond Creative Output!, among others.