Studio Trilogy principals are Cindy McSherry, Justin Lieberman and Willie Samuels. All three have spent their entire careers in the San Francisco Bay Area recording industry and each brings a unique specialty to Studio Trilogy. In addition to the diverse service offerings of the studio and its staff, Studio Trilogy’s mission is to provide a client experience that includes technical perfection along with the highest level of client services, together in a warm, creative and inviting environment.
Cindy McSherry serves as Studio Trilogy’s business operations manager, handling client bookings, negotiations, sales and marketing, human resources and accounting. Since the studio opened its doors to the public in April of 2010, Cindy has worked with music clients such as Lady Gaga, Kronos Quartet and George Winston, among others, as well as national film and television production companies, game companies and advertising agencies. Cindy began her studio career in 1990 managing San Francisco’s legendary Russian Hill Recording. During her 16-year run with the studio, she worked with numerous music clients such as John Lee Hooker, Bonnie Raitt, Linda Ronstadt, Dave Brubeck, and George Massenburg, as well as numerous national advertising agencies and film companies. In 1995 she advanced Russian Hill’s commercial audio post-production business by developing and launching Crescendo Studios in downtown San Francisco. Cindy departed Crescendo Studios in 2006 to join independent production company Talking House Productions, where she served as its director of operations, handling the company’s business operations, including legal clearances, accounting, production and manufacturing schedules. In April 2010 Cindy joined with former Talking House staffers Justin Lieberman and Willie Samuels to launch Studio Trilogy. Cindy is a native New Yorker with a degree in Communication Arts from Seton Hall University and post-graduate studies at UC Berkeley in business management and human resources.
Justin Lieberman is Studio Trilogy’s chief engineer and provides clients with engineering and production services. With more than 15 years in the music business, Justin brings a well-rounded and varied sensibility to Studio Trilogy’s business. Justin began his professional career in the Bay Area as an assistant engineer at Toast Recording, followed by a 6-year stint at Different Fur Recording. He continued developing his independent client base while engineering at SF Soundworks from 2003 to 2006. Justin has earned credits on more than 110 commercially released albums. In 2006 Justin joined Talking House Productions as a staff engineer and in April 2010 he joined Willie Samuels and Cindy McSherry to launch Studio Trilogy. In addition to engineering and producing, Justin also works alongside Cindy McSherry and Willie Samuels with sales and marketing for the studio.
Willie Samuels is Studio Trilogy’s senior engineer. A recording engineer, producer and musician with some serious studio chops, Willie began his career in his teens by operating a “guerilla style” mobile studio out of his parents old station wagon, traveling to record local bands in their rehearsal spaces, garages, or whatever space he could find that sounded good. By the time he was 18, he was an engineer and producer, working independently in many of the Bay Area’s historic studios. In 1996 he and partner Chris Dugan opened Nu-tone Studios in Pittsburg, California, which quickly became a mecca for local and national independent artists. In 2006 Willie began freelancing at the newly constructed studios of Talking House Productions in San Francisco. A few months later, he joined the production team at Talking House, serving as a staff engineer and continuing his quest to serve and develop local talent. In April 2010 Willie partnered with Justin Lieberman and Cindy McSherry to open Studio Trilogy. In addition to engineering and producing, Willie also works collaboratively with Justin and Cindy on sales and marketing for the studio.
Chris Konovaliv considers post production his speciality, but brings more than 12 years of experience covering all facets of the audio production process. Chris has mixed short and long format television for Current TV as well as spots for advertising clients around the Bay Area, including Evolution Bureau, Venables Bell & Partners, Hal Riney, Ogilvy PR, Mering/Carson, Runyon, Saltzman, and Einhorn, BBDO West, Engine Company #1, Hubstrategy and Pond Creative Output!, among others.
Chris started his career as the Chief Engineer and Audio Coordinator at a three-room recording complex housed in the University of Michigan’s Duderstadt Center working mainly in jazz, classical, and avant-garde acoustic music. Following his relocation to the San Francisco Bay Area, he held stints as engineer and studio manager for San Francisco’s classic Putnam-designed studio, Coast Recorders. After Coast he began his foray into the audio post-production world while working at Euphonix, testing and qualifying the software for the System5 large format digital mixing console.
Chris holds a BFA in Performing Arts and Technology from the University of Michigan School of Music and an MFA in Electronic Music and Recorded Media from Mills College in Oakland, CA.
Alex Spencer focuses on engineering, producing, assisting, and playing various instruments in a number of genres. Originally playing bass and guitar for pop and rock bands, he has since moved to the team at Studio Trilogy where he has begun to establish himself as an asset to the production process. Alex has worked with artists such as Kronos Quartet, Pentatonix, C-Bo, Laroo, and many others. He composes for his own projects, in addition to working for local music festivals and clubs in front of house and recording roles. A native of Southern California, he relocated to the San Francisco area in 2013, and graduated at the top of his class with a Bachelor’s in Sound Arts from Ex’pression College in Emeryville, CA.
Noah Killeen covers everything from engineering, producing and assistant engineering. In addition to his work at Studio Trilogy, Noah has worked as a front of house engineer for several of San Francisco’s premier music venues. Noah has worked with a variety of musicians, producers, and composers including Skrillex, Kronos Quartet, Boz Scaggs, and Laurie Anderson, as well as many others. Aside from Studio Trilogy, Noah composes electronic music and considers himself an expert at Ableton Live and software synthesis. Noah has released music with such labels as Adapted Records and Street Ritual. Noah holds a certificate in recording arts from The Conservatory of Recording Arts & Sciences.
Adrianna is Studio Trilogy’s assistant operations manager. Prior to Studio Trilogy, Adrianna held the position of music and recording coordinator with Lucasfilm Animation. Other past industry positions include production coordinator for Antenna International and Talking House Records, area manager for the Stern Grove Music Festival, as well as administrator and catalog management for music licensing company Musync and assistant to music supervisor Darren Wilsey (ASCAP.) In addition, Adrianna also moonlights as a stage manager for the Stern Grove Music Festival and at local venues, Slims and The Great American Music Hall.
Howard Johnston has been a pillar in the San Francisco recording community for several decades. Howard owned and operated Different Fur Recording for more than 25 years, until its sale in 2003. Howard has recorded hundreds of the worlds most acclaimed musicians and contributed his artful engineering to more award-winning albums than can be counted. Howard is probably best known for his mastery in recording acoustic instruments, specifically piano and acoustic guitar. Howard has worked closely with the world-renowned jazz pianist George Winston over the past 25 years on George’s piano recordings and on the Hawaiian Slack Key recordings for George’s label, Dancing Cat Records. He really likes espresso.
Tyler Crowder began his engineering career many years ago with recording friend’s bands in garages and helping them put on live shows with slightly better PA systems. He soon realized that audio engineering was his calling and decided to pursue a career in the industry. Since then he has worked as a freelance engineer for many record labels including Dancing Cat Productions, Sony, Windham Hill, Def Jam, and Arista records as well as running his own production company Noise Drop Productions. Tyler has also worked with many local indie bands and has earned 2 Grammy nominations for audio engineering, as well as many Billboard Charting Albums. Over the years he has worked with many talented artists including Jennifer Hudson, George Winston, Joan Jeanrenaud, Henry Butler, Cyril Pahinui, MO2, Bola Sete, Professor Longhair, Steven, Damian, and Ziggy Marley, Los Lonely Boys, and Sam Bostic along with many other amazing artists.
Eric Eckstein is known nationally for his audio engineering expertise in the fast-paced world of advertising and entertainment. He joined our engineering team in October of 2013.
Originally from New York, Eckstein established himself as a leading sound engineer working on high profile national advertising campaigns with an extensive stable of loyal clients. After moving to the Bay Area, he quickly became the “go to guy” for major agencies in San Francisco. Eckstein co-founded One Union Recording Studios, where he continued to expand his client roster, both as an engineer and as an executive at the highly regarded studio. Eckstein eventually departed One Union to try his hands at “a few different things” including raising his daughters and developing his music.
An energetic leader with the highest professional standards, Eckstein prides himself on seeing the “whole picture” while focusing on each detail in post-production, delivering on time with imagination and striking results. “My goal in the studio is to deliver the client’s creative vision, in an environment of collaboration and comfort. I couldn’t ask for a more creative environment than the one here at Studio Trilogy.”
A short list of Eckstein’s past clients includes Anderson DDB, BBDO, Leo Burnett, Foote Cone & Belding, J Walter Thompson, Ogilvy & Mather, TBWA / Chiat Day, Grey Advertising, MTV, Polygram Records, United Way, Disney, Nickelodeon, Pixar, Jim Henson Associates, and Warner Bros. Brands that have benefitted from Eckstein’s touch include Budweiser, Mercedes Benz, the California Milk Board (“Got Milk?”), Ebay, Toyota, Ford, Honda, Porsche, Nike, McDonald’s, Nintendo, AT&T, and Amazon.com.
Sam Pond of Pond! Creative Output is a nationally and internationally recognized writer and director in the media of radio and television. As a past member at some of the finest advertising agencies in the country – Goodby, Silverstein & Partners, Hal Riney & Partners, Chiat/Day – Sam was also founder and creative director of Blazing Paradigm, a thirty-person strategic entertainment company, which developed advertising and branded content for a variety of clients, including The North Face’s award-winning documentary series, Expeditions. (Sam coined the tagline, “Never Stop Exploring” for The North Face.)
Pond! Creative Output specializes in comedic radio advertising and animation with the mission to create the liveliest, most entertaining and engaging stuff on the planet via character, story and comedy.
Sam also teaches voice acting at Studio Trilogy, VoiceTrax, VoiceOne, Pixar Studios, The Academy of Art University and this winter, the American Conservatory Theatre.
Some of Sam’s awards include Golds and Silvers in the following: Clios, National Addies, CA (5 inclusions), Cannes Lion, One Show (including Best of Show), San Francisco Show (including Best of Show) the Howard Gossage Award for Copywriting, London International Awards, Obies, National Radio Mercury Awards, $1,000,000 EAR Awards Best of Show.
Some of Sam’s jury involvements include The Clio Awards, One Show Awards (and Featured Presenter), London International Awards, National Radio Mercury Awards (and Featured Presenter).